Privacy Policy
This Privacy Policy describes how Mary Arnold Toys (referred to as “the Site” or “we”) collects, uses, and discloses your Personal Information when you visit the Site or make a purchase from it.
Collection of Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and the information necessary for processing your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. For more information about the Personal Information we collect and the reasons for collection, please refer to the following list.
Device Information
- Examples of Personal Information collected: Version of the web browser, IP address, time zone, cookie information, the sites or products you view, search terms, and how you interact with the Site.
- Purpose of collection: To load the Site accurately for you and to conduct analytics on the usage of the Site to optimize our Site.
- Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
- Disclosure for business purposes: Shared with our relevant data processors (determined according to the actual situation).
Order Information
- Examples of Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
- Purpose of collection: To provide you with products or services to fulfill our contract, process your payment information, arrange for shipping, provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risks or fraud, and, in line with the preferences you have shared with us, provide you with information or advertising related to our products or services.
- Source of collection: Collected from you.
- Disclosure for business purposes: Shared with our relevant data processors (determined according to the actual situation).
Sharing of Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use a reliable technical platform to support our online store. You can contact us directly to learn more about how the platform uses your Personal Information.
- We may share your Personal Information to comply with applicable laws and regulations, respond to legitimate requests for information we receive, or protect our rights in other ways.
Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can opt out through relevant settings to learn more about how it uses your Personal Information.
- You can opt out of targeted advertising by adjusting the settings on relevant platforms. In addition, you can also opt out of some related services through specific methods.
Use of Personal Information
We use your Personal Information to provide you with services, including: offering products for sale, processing payments, delivering and fulfilling your orders, and keeping you informed about the latest news of new products, services, and offers.
Information Retention
When you place an order through the Site, we will retain your Personal Information for our records unless you ask us to delete this information. For more information about your right to erasure, please refer to the “Your Rights” section below.
Cookies
A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use a variety of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies improve your browsing experience by remembering your actions and preferences (such as login information and region selection). This means you don’t have to re-enter this information each time you return to the Site or browse from one page to another. Cookies also provide information about how people use the Site, for example, whether it’s their first visit or if they are a frequent visitor.
We use the following cookies to optimize your experience on our Site and provide our services:
Cookies Necessary for the Functioning of the Store
| Name | Function |
|---|---|
| _ab | Related to access management |
| _secure_session_id | Related to browsing the storefront |
| cart | Related to the shopping cart |
| cart_sig | Related to checkout |
| cart_ts | Related to checkout |
| checkout_token | Related to checkout |
| secret | Related to checkout |
| secure_customer_sig | Related to customer login |
| storefront_digest | Related to customer login |
| _tracking_consent | Tracking preferences |
| _landing_page | Tracking the landing page |
| _orig_referrer | Tracking the landing page |
Reporting and Analytics
| Name | Function |
|---|---|
| _s | Used for website analytics |
| _fs | Used for website analytics |
| _sa_p | Website analytics related to marketing and referrals |
| _sa_t | Website analytics related to marketing and referrals |
| _y | Used for website analytics |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing, and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies may negatively impact your user experience, and some parts of our website may not be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, which are usually found in the browser’s “Tools” or “Preferences” menu. You can learn how to modify your browser settings, or block, manage, and filter cookies through the browser’s help files.
In addition, please note that blocking cookies may not completely prevent the way we share information with third parties (such as our advertising partners). To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.
Do Not Track
Please note that since there is no uniform industry standard on how to respond to “Do Not Track” signals, we will not change our data collection and usage practices when we detect such a signal from your browser.
Policy Changes
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.
Contact Us
If you want to learn more about our privacy practices, if you have any questions, or if you want to file a complaint, please contact us via email at [email protected] or by mail using the following details:
Mary Arnold Toys
1178 Lexington Ave, New York, NY 10024, United States
Phone: +1 212-744-8510
1178 Lexington Ave, New York, NY 10024, United States
Phone: +1 212-744-8510
If you are not satisfied with our response to your complaint, you have the right to lodge a complaint with the relevant data protection authority. You can contact your local data protection authority for further assistance.
